Privacy Policy
Last updated: June 2026
Information We Collect
We collect information you provide directly (e.g., email address for newsletter subscriptions), and automatically via analytics tools (page views, device type, referral source).
How We Use Your Information
- To deliver our newsletter and editorial content
- To improve our website and content performance
- To serve relevant advertising (with your consent)
- To comply with legal obligations
Analytics
We use Google Analytics 4 and Microsoft Clarity to understand how visitors use our site. These tools collect anonymized data including page views, session duration, and device information. You can opt out via our cookie consent manager.
Advertising
We work with Google AdSense and affiliate networks. These services may use cookies to serve relevant ads. See our Advertising Disclosure for details.
Cookies
We use cookies for analytics, preference storage, and advertising. You can manage cookie preferences at any time via the cookie consent banner.
Data Retention
Newsletter subscriber data is retained until you unsubscribe. Analytics data is retained per the default retention policies of Google Analytics (14 months) and Microsoft Clarity (13 months).
Your Rights (GDPR)
If you are in the EU/EEA, you have the right to access, rectify, erase, restrict processing of, and port your personal data. Contact us at contact@primussource.com.
Contact
Privacy questions: contact@primussource.com